Behavior Change For Nature: A Behavioral Science Toolkit for Practitioners.

Expanding the traditional environmental toolkit of regulations, taxes, and awareness campaigns to include behavioral insights
such as our cognitive biases, emotions, social networks, and decision-making environments that can enhance practitioners’ ability to achieve lasting change, according to a recent Rare report, which…offers 15 behavioral strategies and numerous case studies aiming to address today’s most pressing environmental challenges.

….The authors discuss the merits and shortcomings of three key approaches: legislation and regulation; market forces and material incentives; and awareness and education. They also highlight three fundamental insights from behavioral science: the need to focus on non-conscious as well as conscious drivers of behavior; the need to focus on the setting of our behaviors as well as internal motives and drivers; and the need to focus on behaviors rather than solely beliefs, attitudes or intentions….